A Strategic Market Expansion
Leveraging Customer Insights for a Novel Bot Defense Product
Leveraging Customer Insights for a Novel Bot Defense Product
Leveraging Customer Insights for a Novel Bot Defense Product
At Signal Sciences, we recognized a valuable opportunity: customers were creatively using our firewall solution to fight bots. To capitalize on this insight, we set out to evolve this makeshift use into our second major offering—a dedicated bot defense product.
At Signal Sciences, we recognized a valuable opportunity: customers were creatively using our firewall solution to fight bots. To capitalize on this insight, we set out to evolve this makeshift use into our second major offering—a dedicated bot defense product.
At Signal Sciences, we recognized a valuable opportunity: customers were creatively using our firewall solution to fight bots. To capitalize on this insight, we set out to evolve this makeshift use into our second major offering—a dedicated bot defense product.
Role
Senior Product Designer
Featured Skills
Feature Design, Research, MVP Definition
Impact
Product MVP and a framework for adding new SKUs
Discovery
Discovery
Discovery
Together with my PM partner, we interviewed a dozen customers about their bot protection needs.
We dug into how they used Signal Sciences for this purpose already and what they hoped for in a more developed solution.
From these interviews, we identified key pain points and product design opportunities that might address them.
Together with my PM partner, we interviewed a dozen customers about their bot protection needs.
We dug into how they used Signal Sciences for this purpose already and what they hoped for in a more developed solution.
From these interviews, we identified key pain points and product design opportunities that might address them.
Together with my PM partner, we interviewed a dozen customers about their bot protection needs.
We dug into how they used Signal Sciences for this purpose already and what they hoped for in a more developed solution.
From these interviews, we identified key pain points and product design opportunities that might address them.
Translating interviews to insights.
Translating interviews to insights.
Translating interviews to insights.
Prioritization
Prioritization
Prioritization
Our discovery interviews quickly filled up the backlog with potential ideas that might solve our customers' problems.
I led the team through exercises to prioritize ideas that delivered a cohesive end-to-end experience, even for the first release.
Our discovery interviews quickly filled up the backlog with potential ideas that might solve our customers' problems.
I led the team through exercises to prioritize ideas that delivered a cohesive end-to-end experience, even for the first release.
Our discovery interviews quickly filled up the backlog with potential ideas that might solve our customers' problems.
I led the team through exercises to prioritize ideas that delivered a cohesive end-to-end experience, even for the first release.
Risk-value matrix on the left. Story map on the right.
Risk-value matrix on the left. Story map on the right.
Risk-value matrix on the left. Story map on the right.
Technical discovery & design
Technical discovery & design
Technical discovery & design
Signal Sciences' firewall rule systems were sophisticated.
Simple UI hid intricate layers of scalable, tech infrastructure.
When you're handling billions of HTTP requests for your customers, small misjudgments can lead to severe consequences.
To help the team form its technical approach, I dug into the codebase and created visualizations that focused our discussions and boosted alignment.
Signal Sciences' firewall rule systems were sophisticated.
Simple UI hid intricate layers of scalable, tech infrastructure.
When you're handling billions of HTTP requests for your customers, small misjudgments can lead to severe consequences.
To help the team form its technical approach, I dug into the codebase and created visualizations that focused our discussions and boosted alignment.
Signal Sciences' firewall rule systems were sophisticated.
Simple UI hid intricate layers of scalable, tech infrastructure.
When you're handling billions of HTTP requests for your customers, small misjudgments can lead to severe consequences.
To help the team form its technical approach, I dug into the codebase and created visualizations that focused our discussions and boosted alignment.
Visualizing the SigSci agent processing flow
UI design
UI design
UI design
We envisioned this product as a kit of bot detection and response templates.
It leveraged our strong platform design patterns to deliver on a new use case.
That manifested primarily as:
1. Attack and anomaly detection definitions (aka Signals)
2. Data visualization & monitoring (aka Dashboards)
3. Automated response actions (aka Rules)
We focused on shipping an MVP using these existing design patterns with targeted new UI to fill in important gaps.
We envisioned this product as a kit of bot detection and response templates.
It leveraged our strong platform design patterns to deliver on a new use case.
That manifested primarily as:
1. Attack and anomaly detection definitions (aka Signals)
2. Data visualization & monitoring (aka Dashboards)
3. Automated response actions (aka Rules)
We focused on shipping an MVP using these existing design patterns with targeted new UI to fill in important gaps.
We envisioned this product as a kit of bot detection and response templates.
It leveraged our strong platform design patterns to deliver on a new use case.
That manifested primarily as:
1. Attack and anomaly detection definitions (aka Signals)
2. Data visualization & monitoring (aka Dashboards)
3. Automated response actions (aka Rules)
We focused on shipping an MVP using these existing design patterns with targeted new UI to fill in important gaps.
Detect bots using predefined Signals.
Detect bots using predefined Signals.
Detect bots using predefined Signals.
Monitor Signal trends with dashboards.
Monitor Signal trends with dashboards.
Monitor Signal trends with dashboards.
Enable automatic actions based on Signal activity.
Enable automatic actions based on Signal activity.
Enable automatic actions based on Signal activity.
Track suspicious behavior over time.
Track suspicious behavior over time.
Track suspicious behavior over time.
Define custom rules to extend detection and response.
Define custom rules to extend detection and response.
Define custom rules to extend detection and response.
Create custom charts to enhance monitoring.
Create custom charts to enhance monitoring.
Create custom charts to enhance monitoring.
Setting the stage for future SKUs
Setting the stage for future SKUs
Setting the stage for future SKUs
By creating the framework to launch a bot protection kit, we set the stage for additional SKUs focused on other areas of interest like API security and account takeover protection.
Ultimately, we delivered a solution that improved our customers' immediate experience while opening new market opportunities for Signal Sciences.
By creating the framework to launch a bot protection kit, we set the stage for additional SKUs focused on other areas of interest like API security and account takeover protection.
Ultimately, we delivered a solution that improved our customers' immediate experience while opening new market opportunities for Signal Sciences.
By creating the framework to launch a bot protection kit, we set the stage for additional SKUs focused on other areas of interest like API security and account takeover protection.
Ultimately, we delivered a solution that improved our customers' immediate experience while opening new market opportunities for Signal Sciences.
A globally respected source for creative technology insights. 5200+ tech pros in all 50 US states and 121 countries read each week.
Open to Work
©2024 Patrick Morgan
A globally respected source for creative technology insights. 5200+ tech pros in all 50 US states and 121 countries read each week.
Open to Work
©2024 Patrick Morgan
A globally respected source for creative technology insights. 5200+ tech pros in all 50 US states and 121 countries read each week.
Open to Work
©2024 Patrick Morgan